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Dell Boomi and myBrand, SAP service provider and knowledge partner, have started a partnership. With this cooperation, myBrand wants to expand its offer with new integrations. Dell Boomi is a provider of an Integration Platform as a Service (IPaaS) solution.

myBrand wanted to expand the range because of two market movements. In their own words, organisations are increasingly opting for “best of breed” architectures. As a result, there are other technology platforms in use within companies in addition to SAP. The use of a cloud strategy is also becoming more common, which means that organisations are also opting for a SaaS solution in the area of integration.

The company works as an SAP service provider with the integration platforms of the software supplier itself. For each situation, myBrand examines which solution best fits the architecture and vision of the future of the customer organization and which costs are the most appropriate. The partnership with Dell Boomi has enabled the company to do this even better, it says.


myBrand was taken over by Conclusion last year. Conclusion wants to be a strong SAP service provider on the Dutch market. The company therefore sees the acquisition as a step towards providing better support to customers in the areas of operational continuity, IT outsourcing and setting up the application landscape.

Prior to the acquisition by Conclusion, the SAP specialist was in the hands of De Hoge Dennen Capital, which took a majority stake in the company in 2015. In the same year, myBrand achieved a turnover of more than 30 million euros for the first time. Because of the growth in recent years, both parties decided that it was time for the next step, which resulted in the acquisition by Conclusion.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.