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Logi Analytics, a developer’s toolkit for putting data analytics capabilities into their software applications, has acquired data visualization company Zoomdata. The amount of money involved in the takeover is unknown.

The acquisition should help Logi Analytics improve their embedded analytics capabilities, says Zoomdata CEO Nick Halsey, writes Silicon Angle. “By partnering with Logi, our groundbreaking analytics software is added to more applications. Many more people can start analyzing billions of rows of data in seconds, even from multiple data sources, in the applications they use every day.”

Logi Analytics offers a range of capabilities including security integration, self-service analysis, workflow analytics and predictive analytics. Zoomdata focuses more on the real-time exploration of big data and streaming data.

“The nature of data is changing,” says Steven Schneider, CEO of Logi Analytics. “At Logi, our vision is to help application teams make smarter software. With Zoomdata, product managers and developers have native access to cloud data warehouses, big data and streaming data, plus a global expert partner network.”

Hectic time

The acquisition is the second of Logi Analytics this year. In February, it announced that it was buying Jinfonet Software. Jinfonet Software sells tools to integrate BI and analytics software with various applications.

The new acquisition comes in the middle of a hectic time in the field of data analytics. Salesforce today announced that it plans to acquire Tableau Software for $15.7 billion. Google announced last week that it would take over Looker Data Sciences.

This while the competition in the field of analytics between the various players in cloud computing is getting stronger and stronger. These competitors include AWS and Microsoft. However, Logi Analytics believes that there is still room for smaller players like themselves. For example, there would be more than 2,100 application teams using its analytics capabilities to improve their data visualizations.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.