Oracle Analytics simplifies BI and analytics portfolio under one banner

Oracle now markets its BI and analytics products for cloud, on-premises and applications under a single brand called Oracle Analytics.

Oracle Analytics is now the parent brand for all (new) BI and analytics products of the software giant. The older products Oracle BI Edition (OBIEE) and Hyperion Enterprise Performance Management (EPM) will be retained and supported.

New investments and actions will henceforth only take place on the Oracle Analytics front, with a new user experience and simplified prices, according to ZDnet. Oracle announced this news this week during its Analytics Summit in Marin County, California.

Cloud, server and applications

In recent years, evolutions, acquisitions and partnerships have resulted in the growth of Oracle’s BI stack. Movements that eventually resulted in a complex series of offers and a price list that was far from unambiguous.

Oracle Analytics is divided into three pillars: Oracle Analytics Cloud, Oracle Analytics Server and Oracle Analytics for Fusion Applications. All three pillars make use of both classical analytical possibilities and new functions. Think of augmented analytics and natural language processing (NLP). In addition, Oracle claims that from now on it will offer an integrated user experience in the areas of self-service data discovery, reporting and dashboards. This applies to the cloud, desktop and mobile devices.

Oracle Analytics Cloud, the flagship of Oracle, includes all separate cloud analytics and Oracle Analytics Server is like a restart of OBIEE. This pillar includes all stand-alone on-premises analytics. Furthermore, Oracle Analytics for Fusion Applications provides analytics for Oracle’s business applications.

Fusion Applications

Oracle is a major player in business applications. Many products fall under the umbrella of Fusion Applications. The portfolio consists of Oracles own ERP and financial applications, as well as products acquired over the years from Peoplesoft (ECM), Siebel (CRM), and JD Edwards (more ERP). In addition to Hyperion (Enterprise Performance Management) and Netsuite (cloud-based medium-sized business applications).

Oracle Analytics for Fusion Applications is based on both Oracle Analytics Cloud and Oracles Autonomous Data Warehouse (ADW). However, where these services involve a Platform-as-a-Service (PaaS) offering, Oracle Analytics for Fusion is a Software-as-a-Service (SaaS) model.