Salesforce launched Composable Storefront. The solution allows online retailers to more easily customize web apps and sites.
Salesforce says it’s important for online retailers to make their websites more flexible and to be able to adapt them more often to customers’ wishes. ‘Headless’ systems can help.
Headless systems separate the frontend and backend of websites, web apps and content management systems (CMS). The look and feel of a frontend can be altered dramatically without adjusting the underlying backend.
Salesforce Composable Storefront is a platform that allows Commerce Cloud users to deploy a headless commerce strategy. According to Salesforce, complex development and overhead are kept to a minimum.
The service allows users to boost the performance and interaction of websites and web apps. The Progressive Web App technology reduces page loading times.
In addition, the headless architecture includes pre-built integrations, pricing technology and accelerators for various third-party solutions. Third-party tools include products from Algolia, Amplience, builder.io, contentful, Contentstack, Constructor.io, Coveo, Magnolia, OSF Digital, Publicis Sapient, Tryzens and 64Labs.
The packages allow customers to easily set up flexible and interactive experiences with advanced search functionality and content. This helps online retailers find vendors, negotiate prices and build proprietary integrations.
The solution also offers functionality like AR, chatbots and social media features for advanced shopping experiences. Finally, Salesforce Composable Storefront allows online retailers to push new features and updates daily with sub-minute deployment times. The latter is especially useful when customer demand is high.