HubSpot has expanded its CRM platform with the integration of WhatsApp. The functionality was added to the Marketing Hub and Service Hub.

The integration allows marketing and customer teams to link WhatsApp business accounts to their shared inbox. The data of communications on WhatsApp is automatically processed in customer profiles on HubSpot CRM.

HubSpot integrates as many communication tools as possible in order to track customer conversations in a central location. The integrations allow businesses to communicate with their preferred media, from text to imagery and video.

Improve service delivery

In addition, the WhatsApp integration provides teams with a complete overview of service delivery. This overview is based on a history of each customer conversation captured in the shared inbox.

Furthermore, the integration allows users to automate and personalize WhatsApp messages, encourage dialogue and build human connections with customers. The functionality is available immediately.

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