Salesforce is rolling out enhancements for its Health Cloud, meant to advance its strategy to build around electronic health records and enable patients to be cared for from anywhere. The updates may look incremental at first glance.
However, the additions show Salesforce’s strategy for Health Cloud and industries overall, including media and financial services.
The updates include HIPAA compliance for Salesforce Maps, B2B Commerce and Salesforce Order Management, appointment management, medication management, and remote patient exception monitoring.
Salesforce isn’t the system of record for healthcare
Even so, the company is edging closer to the front and back doors of health records. An example of this is the recent Salesforce Vaccine Cloud, which speeded up the adoption of its Health Cloud, launched in 2016 as the company’s second industry cloud.
The Senior Veep and General Manager of Salesforce Healthcare and Life Sciences, Kevin Riley, said the Covid-19 pandemic increased the adoption of telehealth and virtual hospitalization in the home.
The remote patient monitoring plans are a great opportunity for Salesforce since they have to be managed very closely. The Health Cloud and technology does the intake, points patients in the right direction. The EHR does the diagnosis data and when the patient is done, they get discharged using Salesforce technology.
What else is in the updates?
Check-ins, appointment management, and intelligence are extensions of the traditional CRM functionality. Bon Secours Mercy Health, Penn State Health, and Humana are some of the reference customers of the new additions made to Health Cloud.
The company is using its Customer Data Platform to bring data together in the context of this cloud for the healthcare professionals, to the home care scene.