4 min Devices

HP introduces with Sure Sense deep learning security for business laptop portfolio

HP introduces with Sure Sense deep learning security for business laptop portfolio

HP launched HP Sure Sense, a new endpoint security solution for its business laptop portfolio, based on artificial intelligence and deep learning. The security solution is standard embedded in all new business laptops that the American supplier is going to bring onto the market from now on.

With the introduction of the endpoint security solution that is standard on business laptops, the American manufacturer wants to protect its business end users even better against malware attacks. In particular, HP wants to prevent them from falling victim to unknown zero-day attacks for which there is no protection yet, as General Manager Commercial PCs Andy Rhodes Techzine told us during the HP Innovation Summit 2019.

According to him, this is much needed as more than 350,000 new forms of malware are created every day, hackers are now more likely to use artificial intelligence to carry out attacks, and business end users – and, of course, consumers – are up to four times vulnerable to the zero-day attacks mentioned above.

Deep learning for malware control

HP now wants to tackle the latter category with security based on deep learning or neural algorithms, since traditional anti-virus software and even machine learning-based security software would no longer be able to provide sufficient protection.

With the help of deep learning, the applied artificial intelligence is trained in such a way, according to the American hardware manufacturer, that all incoming raw data is checked for deviations. This instinctively intercepts and blocks malware, both known and unknown, in milliseconds. HP even speaks of an interception rate of no less than 99 percent for malware.

However, Rhodes notes that the security that has now been introduced on the basis of deep learning does not completely replace traditional and other advanced security solutions. He advises end users to always apply multiple layers of security to ensure that malware really doesn’t get a chance.

Small software agent

Specifically, HP Sure Sense is a small 150MB software agent that comes standard on laptops. Using deep learning, the agent checks every file that ends up on the laptop’s hard drive and immediately decides whether this is malware or not.

The security solution also focuses on protecting against so-called in-memory attacks, and more specifically ransomware attacks. This is particularly useful, according to Rhodes, as file-less attacks are increasingly becoming the norm.

Stand alone and few updates

HP Sure Sense works as an endpoint solution entirely on its own and end-users of the laptops equipped with this protection need to be connected to a network or a cloud environment in order to be able to enjoy good protection.

Another advantage is, as Rhodes continued in his argument, that updates of the agent are very simple and do not have to be done constantly. HP issues a quarterly agent update. This is pushed directly by the American hardware specialist, so that end users or administrators do not have to think about it.

In addition, HP Sure Sense works closely with previously released business security solutions such as HP Sure Start, the world’s first self-healing BIOS solution, HP Sure Run and HP Sure Recover. These services have now all been updated to better protect business end users.


HP Sure Sense now comes with also announced Elite X30 830 G6 and the ZBook 14U and 15U Series business laptops about which our Belgian colleagues have already reported. These laptops will be available in the months of May and June.

HP indicates that the now released security solution will now be included as standard on all newly released business laptops, as well as HP Sure Start. The other services are optional. According to Rhodes, it is also expected that these laptops and the security solutions will find their way within the HP DaaS portfolio.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.