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Hitachi Vantara seems to have been operating in the background for a while now. On Tuesday, however, the company introduced several new midrange and enterprise packages for its storage portfolio.

The Virtual Storage Platform (VSP) 5000 Series models, Hitachi Content Platform, and VSP E-Series offerings have all reached general availability with new cloud-based management tools, according to a statement by the company.

The Tokyo-based Hitachi company served old-school users for a long time and was not necessarily on board with the new generation of information technology.

The new-age spin-off

When Hitachi Vantara was spun off in 2017, it was a combination of Hitachi Data Systems, Pentaho, and Hitachi Insight Group converged around new-gen storage systems. It operated out of the United States (Santa Clara, California) and not Japan.

The idea was to create a new-generation company in Silicon Valley, where the next-generation hardware and software is created. So far, the plan has worked.

With this new set of storage products, HV’s systems aim to cater to mid-range businesses. According to Chief Product Officer Radhika Krishnan, comes with high-end enterprise functionality included.

Serving the old and the new

CIOs need a unified view of data on a single dashboard to optimize and manage the underlying data infrastructure, Krishnan added. He went on to say that this requires a data fabric that seamlessly extends from on-premises resources into the cloud and which copies the scalability, simplicity, and convenience of the cloud in their own data centers.

Even though the new products may be extensions of older-school storage, there is a large market for them out there and HV is determined to go for it.

For the new-gen companies, HV has certified some of its new systems for Red Hat OpenShift and Google Cloud Platform.