2 min

Tags in this article

, , ,

Maker of marketing software HubSpot embraces Amazon Web Services (AWS) as its partner for cloud services. The company moves the majority of its IT infrastructure to AWS. These include HubSpot CRM, Marketing Hub, Sales Hub and Service Hub. The company will also improve various services with the technologies of Amazon’s cloud service.

HubSpot announced on Tuesday that it has chosen Amazon as its preferred public cloud provider, reports Silicon Angle. According to AWS, this is a good choice because its services are based on a modern and automated “microservices” architecture. This makes it possible to quickly develop agile and scalable software apps that can be continuously updated.


HubSpot will use Amazon Simple Storage and the Amazon Athena services. This makes it possible to create a data lake, with which operational data can be recorded and analysed more quickly.

HubSpot also uses Amazon’s machine learning services, including Amazon Lex. Based on this, HubSpot will add new possibilities, such as natural language processing for the chatbot GrowthBot. The chatbot is designed to support marketing and sales staff.

HubSpot not only gains access to Amazon’s technologies, but can also save time by no longer managing its own information technology infrastructure. “Scalability and the ability to innovate faster are incredibly important to our company, which is why we’ve taken a cloud-first direction with AWS,” said Chief Strategy Officer Brad Coffey.


In the past year, several companies have switched to AWS. The Formula One Group, Zulily, Oath, Shutterfly, Automotive Inc., Comcast Cable and GoDaddy, for example, switched to the cloud service in 2018. Formula 1 today uses Amazon SageMaker, AWS Lambda and AWS Analytics Services, among others, to improve race strategies, data tracking systems and digital broadcasts.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.