Salesforce has added new features to the Sales Cloud to help employees find the information they need to be productive faster. Most possibilities make use of Einstein, the company’s artificial intelligence (AI) system.

The first major improvement comes to Salesforce Inbox, writes Silicon Angle. This is a mobile app that allows users to view e-mails, appointments and customer data in one place. The app now integrates with Einstein to inform sales employees when important new information emerges about a deal they want to close.

Salesforce Inbox now also works as a kind of tool to help employees prepare. “Representatives now see important customer information, including account details, contacts and opportunities for their next meeting in the corresponding calendar event, so they can quickly catch up on their next meeting without having to search through old emails manually,” said Robin Grochol, senior vice president of product management.

Social Intelligence Module

In the same vein, the company also wants to make it easier for users to access sales data from sources outside their work applications. This is what the Social Intelligence Module brings out, a newsfeed that enables salespeople to collect tweets and articles that are related to opportunities. Users can click on social profiles of contacts to add them to their company’s Salesforce database.

Also new is Einstein Campaign Insights. This can analyze the past interactions of a sales representative with a customer, to find patterns that can help to close more deals in the future.

Finally, there are several improvements in terms of productivity. For example, there is a broader integration with Quip, Salesforce’s alternative to Office 365. This allows users to link documents and spreadsheets to records in their customer database.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.