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Salesforce has unveiled Pardot Business Units. Pardot Business Units is a new feature for enterprise marketing teams that want to segment their audience for brands. That’s what ZDNet reports.

Pardot is Salesforce’s B2B marketing automation software. The platform comes from the acquisition of ExactTarget in 2013 with a value of USD 2.5 billion. ExactTarget bought Pardot itself in 2012.

Business Units

With the new Business Units feature, Salesforce says it’s trying to give large, multi-brand or multi-location companies more insight into what other parts of the organization are doing, and how it all corresponds to the larger brand and message.

Instead of teams working with their own data and little connection to or insight into larger, business objectives, Pardot now has teams set up campaigns for specific groups. This also increases visibility in overlapping marketing campaigns and regulation.

In addition, according to Salesforce, Pardot Business Units can help marketers understand selected customers and leads. The feature also helps teams to visualize interactions by brand or geography with Multiple Tracker Domains for more detailed insights. Business Units will be widely available in English, French, German, Spanish and Japanese as of this summer.


Salesforce also announced a series of new features for marketing teams early this year. In that case, it concerned integrations between Datorama, which was acquired last year, and the marketing intelligence platform. New development tools and activation tools for marketers using Datorama were also announced.

For example, with Datorama Marketing Cloud Connecters it is possible to visualize how all Salesforce-driven social media, mobile and email marketing campaigns perform alongside other channels. The Datorama Developer Portal enables IT professionals and developers to create custom integrations and solutions for unique marketing needs.

Finally, with the Activation Center, marketers can take direct action with the rich insights that Datorama offers, directly within the Datorama console.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.