2 min

Adobe has launched the latest industry vertical of its Experience Platform, Experience Cloud for Healthcare. This particular cloud offering is designed to help provide users with personalized customer experiences at scale.

The company said that it extends the existing capabilities of Experience Cloud to be applicable in healthcare use cases for pharmacies, hospitals, and insurance companies.

Adobe said that the cloud is HIPAA-ready, meaning it comes with Experience Cloud applications that will comply with HIPAA requirements in early 2022. The apps include Journey Optimizer and Adobe Real-time Customer Data Platform (CDP).

Ready to go

Current HIPAA-ready Adobe apps include Experience Manager as a Managed Service, Marketo Engage, Adobe Workfront, and Adobe Sign. Some of the main capabilities of the new offering include the ability to use Adobe CDP for personalized health recommendations based on unified patient data.

The platform also offers data governance based on healthcare industry standards and integrations with a range of software partners like Microsoft, Deloitte, and Accenture.

Thomas Swanson, the head of industry strategy and marketing for Adobe Healthcare & Life Sciences Unit, said that healthcare brands looking for trusted partners for their patients and members need to provide relevant, multi-channel experiences while guarding customer data.

Transforming the healthcare industry

Swanson added that Adobe is enhancing its Adobe Experience Cloud’s customer experience management capabilities to encompass healthcare, using Adobe Experience Cloud for Healthcare to cater to industry-specific compliance and needs.

He called the healthcare cloud a comprehensive, HIPAA-ready offering built on Adobe Experience Cloud applications to empower healthcare brands and companies.

He continued to say that the cloud will help enhance healthcare by improving the quality of care, reducing costs, and speeding up the digital transformation of the industry to provide better digital care.