Adobe launches Product Analytics service to improve apps and websites
Adobe has introduced a new cloud service called Adobe Product Analytics aimed at helping businesses identify opportunities to improve their applications and websites.
The service has been added to Adobe's Experience Cloud suite of marketing applications, complementing its existing analytics tool... Read more
Adobe launches payment services and personalized marketing for retail
Abobe recently introduced a special portfolio of Adobe Experience cloud tools that allow retailers to offer customers a personalized shopping experience.
Adobe wants to offer stores features to serve their customers with the latest online and offline shopping trends. This includes alternative pa... Read more
Adobe Developer App Builder introduces developer tools for AEM
Adobe Developer App Builder, a toolkit for developing custom apps for and with Adobe Experience Manager, has been available exclusively for Adobe's enterprise clients since 2020, under the name of "Project Firefly". Today, Adobe announces that the latter is changing as of December 2021. In that per... Read more
Adobe launches Experience Cloud for Healthcare
Adobe has launched the latest industry vertical of its Experience Platform, Experience Cloud for Healthcare. This particular cloud offering is designed to help provide users with personalized customer experiences at scale.
The company said that it extends the existing capabilities of Experience ... Read more
Adobe announces availability of B2B Edition of Adobe Real-time CDP
Major brands partner with Adobe to deliver personalized customer experiences in a world without third-party cookies
Adobe has announced the new B2B Edition of its Real-time Customer Data Platform (CDP). The solution is built on Adobe Experience Platform.
The B2B new B2B Edition of Real-time ... Read more
Adobe’s new AI tools can track omnichannel and spot anomalies quicker
Adobe launched a new series of enhancements for its Customer Journey Analytics tool, utilizing artificial intelligence. The enhancements are supposed to spot anomalies in places like shopping carts and introduce context to solve common problems.
Customer Journey Analytics is part of Adobe Analyt... Read more
Adobe is expanding its customer data platform to be used in B2B sales
A Customer Data Platform (CDP) is a relatively new concept. At present, it has only been used to gather data about an individual consumer from several and different channels to create a super profile. In theory, the super profile can help a company serve more meaningful content and customize the cu... Read more
Adobe acquires Workfront for $1.5 billion to boost Experience Cloud
Today, Adobe announced that it has signed a deal that it will acquire the marketing software company Workfront, for 1.5 billion.
Adobe sells cloud-based software for designers and creatives. The company aims to integrate Workfront's software with its Experience Cloud offering. Adobe's Experience... Read more
Adobe integrates Acrobat web experience with Box
Acrobat web experience was first previewed in October last year. It was finally made generally available across the Box platform on Thursday. Users of the two products will now be able to edit and collaborate on the billions of PDFs stored in Box as a result of the integration.
Using the Adobe A... Read more
Update Adobe Experience Manager focuses on customer profiles
In a new version of Adobe Experience Manager, Adobe has added new analytic tools and possibilities to process customer data. During an online conference of Adobe the new functionalities were announced by the head of engineering at Adobe: Anjul Bhambhri.
According to Brambhri, users can now creat... Read more