Salesforce announces Digital 360

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The platform delivers new technology, services and learning to help digital leaders create personalised customer experiences.

Salesforce has introduced Digital 360, the company’s new platform to integrate new components and innovations in the Salesforce Customer 360 platform.

According to Salesforce, the solution will help digital leaders transform their customer engagement and accelerate growth in the all-digital, work-from-anywhere world. Digital 360 is made stronger with expert services, a broad partner ecosystem, as well as new learning resources on Trailhead.

New product innovations for Digital 360 include Customer 360 Audiences. This is a customer data platform to allow marketers to unify, segment and activate all of their customer data. The platform also includes Commerce Cloud Payments, an out-of-the-box payment solution powered by Stripe.

In addition to these elements, Experience Cloud helps customers to quickly build CRM-powered digital experiences.

COVID-19 drives demand

“Every company has gone digital overnight because of the pandemic,” said Adam Blitzer, EVP & GM, Digital. “With Digital 360, we’re delivering the full power of Salesforce tailored to digital leaders—our products, ecosystem, learning and expert services—enabling them to move with the speed, agility and scale they need to operate at Black Friday levels every single day.”

Three key components

Digital 360 gives customers a scalable, data-driven, single source of truth for personalizing customer experiences in today’s all-digital world.

  • Salesforce Marketing Cloud empowers marketers to build meaningful customer relationships across every touchpoint. It includes the new Customer 360 Audiences, Salesforce’s customer data platform.
  • Salesforce Commerce Cloud enables companies to create seamless commerce experiences for buyers across all digital channels—mobile, social, web and store.
  • Salesforce Experience Cloud helps companies quickly build connected CRM-powered digital experiences for their customers, partners and employees at scale.

Partners add value

Thousands of Salesforce partners will be available to enhance the Digital 360 offering with complementary products and services, custom applications and Trailhead learning.

Salesforce’s strategic partnership with Google provides productivity, marketing, commerce and cloud platform tools. The Google Analytics 360 integration with Salesforce Marketing Cloud allows marketers to unify reporting and improve campaign performance. A single dashboard gives access to campaign data across email, mobile, advertising and the web.

Salesforce claims that it will power more than two trillion B2B and B2C transactions for more than 150,000 companies this year. The company supports a user base millions of Trailblazers (customer users).