Salesforce launches Revenue Cloud, for revenue process management

Get a free Techzine subscription!

Salesforce announced its latest cloud vertical, Revenue Cloud. The new addition is aimed at businesses that want to create a single point of reference for customers’ transactions. The whole thing will cover the process from renewal to revenue recognition.

Revenue Cloud is part of the Salesforce Customer 360 Platform. It combines several existing Salesforce products to create an ultimate tool.

CPQ is one of the integrated products used to generate quotes for orders and Billing, a system for usage-based pricing, automatic contract renewals, and dynamic invoicing. Revenue Cloud also has the PRM (Partner Relationship Management) software and B2B Commerce.

Related: Einstein Analytics and Tableau form a single powerful solution

New additions

Revenue Cloud is not just an amalgamation of Salesforce’s existing products. It comes with new services like Multi-Cloud Billing and CPQ-B2B Commerce connector. Businesses can now customize their digital storefronts for B2B commerce and enhance self-service buying by adding configurable pricing to carts.

In addition to all this, it also integrates new tech from Vlocity, a Salesforce acquisition, offering industry-specific workflows that have anything to do with revenue.

The company posted a blog saying that they aim to help businesses grow faster by filling gaps of lost revenue while focusing on areas of the businesses that are already performing well.

Revenue Cloud can handle the complexity

The post says that complexity is not an issue when it comes to deals, revenue processes, or business models. Revenue Cloud is billed as the source of truth for transactional data concerning customers.

Businesses can also use other offerings from partners like DocuSign, Avalara, and Digital Route to enhance Revenue Cloud even further for better revenue management.

Salesforce is a leading software-as-a-service company that targets verticals and industry-specific services and clouds. They have useful tools that have found their place in many organizations.

Tip: Salesforce progressed in 2019, in 2020 everything will come together