2 min

Main goal is to simplify the company’s relationship with its cloud customers.

Today at Dell Tech World, Dell Technologies unveiled Project APEX. The project represents a renewed commitment to Dell’s Cloud-based offering. The aim of Project APEX is to simplify how customers and partners access Dell technology on-demand. The project will help customers access the entire Dell and Dell EMC offerings through a single self-service interface.

“Project Apex really is that North Star strategy that we’ll be driving externally and internally across Dell Technologies,” said Dell Technologies SVP Sam Grocott.

“This is how we sell products, how we market products, how we build products, how we finance products,” he added. “The whole end-to-end value chain is moving toward Project APEX. It will ultimately deliver the industry’s most flexible and simplest as-a-service experience for on-premise infrastructure.”

CEO Michael Dell first started talking about the company’s shift to cloud-delivered IT services last year. The company hasn’t yet said when this shift to as a service will be completed.

Dell Technologies already has over 2,000 as-a-service customers, according to Grocott. The company’s as-a-Service run rate stands at $1.3 billion as of Dell’s second fiscal quarter. This represents an increase of 30 percent year over year.

Also read: Dell EMC PowerStore: new intelligent storage system for all data

Introducing: Storage-as-a-Service

Today company also announced the first as-a-Service offering for Project APEX: Dell Technologies Storage as-a-Service.

Storage-as-a-Service is an on-premise as-a-service portfolio of scalable and elastic storage resources. It will offer block and file data services and a broad range of enterprise-class features.

Storage as-a-Service is a turnkey managed service that will be provided by Dell Technologies or a channel partner.

Another significant launch for Project APEX is the new Dell Technologies Cloud Console. The console provides customers with a single, self-service online interface to manage every aspect of their cloud and as-a-service strategy.

Storage-as-a-Service will become generally available in the first half of 2021. The Dell Tech Cloud console is available now in the U.S. in preview.

Tip: Dell simplifies IT operations with PowerOne autonomous data center