Adobe adds AI to Adobe Target and Adobe Experience Manager

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Adobe will add artificial intelligence to Adobe Target and Adobe Experience Manager. The improvements should include making it easier to get the best algorithms for a set of tasks.

Users can customize the programs to their liking using assistant Sensei, reports TechCrunch. Among other things, Sensei makes Auto-Target possible, which was presented last year. This allows users to choose which algorithms to use. Sensei chooses the best algorithm for a task, so that users do not have to think about it themselves.

Smart Layouts were presented in March. The right layout is chosen to achieve the most sales. The layouts are automatically generated by the artificial intelligence, depending on the behavior of visitors at certain times. So a salesman can adjust pages to what he knows about visitors.

Furthermore, Adobe is looking for new channels to provide information, and in particular voice control. In the future, marketers should perform an A/B test with different voices and workflows in order to choose the best options. Adobe is now working to add the options to its tools.

Creative Cloud

Adobe hopes that the improvements will generate more revenue from the digital experiences it offers. At the moment, most of the money is still earned with Creative Cloud. The digital segment raised $586 million in the second quarter of this year, representing the company’s total revenue of $2.2 billion.

The company also bought Magento in May, hoping to generate more turnover with the digital side. Whether this acquisition, together with the artificial intelligence, had an impact on turnover will be known on 18 September. The new quarterly figures will then be published.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.