Salesforce just closed its $28-billion Slack megadeal. However, the company does not seem to be done spending big bucks. On Tuesday, the CRM giant said it is about to get into the streaming media segment with the launch of Salesforce+.
The project will be a digital media network focused on video that will “bring the magic of Dreamforce to viewers across the world” using accomplished speakers.
Over the past year, Salesforce has observed companies struggle to transform rapidly into fully digital operations. The Slack purchase is a response to this evolution of the market.
The company believes that it can do more by providing an on-demand, business content video service running round the clock.
Salesforce president and CMO Sarah Franklin posted in an official capacity that the company has had to reimagine how to succeed in an increasingly digital world. The answer, as it turns out, involves getting the Salesforce community under the same roof to access new live and recorded video content.
Colin Fleming, the senior Veep of Global Brand Marketing at Salesforce, said in a Q&A that this move is a way to evolve the content the company already shares.
An interesting proposition
Fleming said that the pandemic made the company look at the media landscape, where people are consuming content, and decided that white papers are no longer an interesting part of the business-to-business setting.
He added that we are staring down the barrel of a “cookie-less future.”
Salesforce+ is not a small project either, as Axios reported that the company hired 50 editorial leads and hundreds of other personnel to help launch it. The service is expected to be free and has not had any near-term monetization plans detailed for it.