2 min

Tags in this article

, , , ,

ServiceNow has announced the acquisition of Appsee. Appsee is an analytics start-up that aims to help developers understand how users interact with their mobile apps. Financial details of the acquisition have not been disclosed.

Appsee, a startup from Tel Aviv, has developed an analytics platform that can provide a step-by-step view of what consumers do within an app, says Silicon Angle. Flagship is User Recordings, a tool that visualizes every page, menu and button a consumer deals with during a session in the form of a chronological timeline. It also shows how many seconds a user spends per step.

Appsee also has a possibility called Touch Heatmaps. This allows developers to see if consumers are using some parts of the app more than others. The function can be used to find parts of the interface that may need to be further optimized.

In addition, developers can use an Appsee dashboard, which displays trends and user statistics for the entire group of users of an app. For example, an e-commerce company could use the platform to determine the main reasons why people put things in a shopping cart, but never pay.


After the acquisition, ServiceNow wants to use Appsee to find ways to improve the interface of its Now Platform. Now Platform consists of cloud-based tools that help enterprises automate their technical support operations, related IT tasks, and certain workflows. Companies can also build their own services on top of the Now Platform to apply the automation functions to additional use cases.

“Users of the Now Platform will ultimately be able to better analyze how their end users use the Now Platform to make their work simpler and easier,” said Boaz Hecht, senior director of product management.

ServiceNow expects the acquisition to be completed by the end of the quarter. Then the two co-founders of Appsee and the engineering team must join the company to support product development.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.