Adobe launches a new version of Experience Manager. The content management platform is based on Adobe Sensei, a platform-independent machine learning technology. The solution should contribute to the easy development of personalized marketing.

A recent Adobe survey shows that many people are susceptible to personalized marketing. Consumers are 51 percent more likely to make a purchase and 49 percent more likely to become loyal to a company if they can somehow identify with the ads.

However, personalisation costs a lot of time and money. Adobe wants to change that with the addition of Sensei to Experience Manager, part of the Marketing Cloud.

Scale personalization in every customer contact is the holy grail of Customer Experience Management. It requires the unification of content, data and insights that Adobe can offer, says Loni Stark, senior director of strategy and product marketing at Adobe. New innovations in Adobe Experience Manager allow marketers and IT professionals to delight their customers. In addition, it ensures that customers save any interaction with the relevant brand as a reminder.

Smart Tag, Visual Search and Smart Crop

The updated version of Experience Manager includes the Smart Tag option for videos. This feature automatically generates tags that match actions, attributes and objects in the hundreds of thousands of clips that are added to the platform each month.

In addition, a Sensei-powered search engine called Visual Search has been added. The function draws attention to images of a specific item.

A third new option, Smart Crop, allows Instagram, WeChat, and other channels to be identified and cropped as portrait videos in order to be compatible with 16:9 content.

Digital displays

Furthermore, Adobe Experience Manager now also supports digital screens of all sizes. Think of screens in shops and kiosks.

In addition, the latest version features improved workflows for publication and approval, and integrates with Adobe Analytics. This enables marketers to personalize dynamic displays based on insights gathered online and in the physical world, for example.

Automatic detection of online traffic

Users of Photoshop, Illustrator, InDesign and other Adobe products can enjoy the new Asset Link option. The tool makes it easier to find, edit and reuse digital assets in Experience Manager directly in other programs.

In addition, Experience Manager’s new car scaling service automatically detects additional traffic and increases online capacity within minutes. Support for Adobe Sign Cloud Signatures has also been improved and GraphQL allows developers to work with the front-end app suite of their choice, with APIs that retrieve data and content. A position that will be available later this year.

Related: Adobe develops AI to determine the right time for marketing emails

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.