Dell is planning to offer their entire portfolio “as a service”

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They join HPE and Cisco in migrating to On Demand sales to offer customers maximum flexibility.

Dell Technologies is introducing as-a-service sales models for all of its technology offerings. This includes consumption-based models for PCs, servers, storage, networking, end-user computing and hyperconverged infrastructure solutions.

Dell Technologies founder and CEO Michael Dell told CRN, “You’ll hear more about this at VMWorld and Dell Technologies World, but we’re in the process of moving the vast majority of our offerings to consumption and as-a-service.”

“That doesn’t mean we are going to force customers into buying it that way, but for customers who want On Demand and consumption as-a-service, we’re going to roll that across all of our offerings.”

Coronavirus drives the trend toward as-a-service

The COVID-19 pandemic has disrupted normal supply chains as well as workplace behaviours worldwide. Consequently, the major infrastructure vendors are all moving towards a more flexible, as-a-service model. These include not just Dell, but their competitors like Hewlett Packard Enterprise and Cisco.

Hewlett Packard have already committed to transforming their entire portfolio to on demand by 2022, using their Greenlake model. Cisco CEO Chuck Robbins told investors on a recent call, “we’re currently looking at the entire portfolio to see how deeply we can get into the portfolio relative to delivering as a service.”

Also read: Cisco needs time to make Intent-Based Networking successful

Dell provides flexibility in both supply and payment

Sam Grocott, the Senior Vice President of Dell Technologies Business Unit (DTBU) Marketing, detailed the company’s move towards as-a-service in a recent blog post.

“Dell Technologies On Demand delivers a wide range of consumption models that combine flexible payment solutions** and value-added services with integrated full-stack solutions,” he wrote. ” And it’s all based on our innovative end-to-end portfolio of leading technologies, relied upon by so many organizations, all around the world.”

Both the On-Demand and Payment Flexibility Program are part of Dell Financial Services (DFS).

Also read: Dell EMC PowerStore: new intelligent storage system for all data

Grocott continues: “This offers our customers freedom of choice in the way they consume technology and budget for IT spending, ultimate flexibility in how workloads are enhanced to meet exact specifications, and peace of mind in the fact that our products are trusted to deliver predictable outcomes.”

You can find out more at Dell Technologies World and VMWorld coming up soon. Dell Technologies World runs from Oct. 21 to Oct. 22, while VMWorld 2020 will take place virtually Sept. 29 to Oct. 1. Both events this year will be virtual due to the COVID-19 pandemic.

Tip: Dell simplifies IT operations with PowerOne autonomous data center