Lenovo offers everything-as-a-service through its TruScale brand

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Lenovo announced it plans to offer its entire portfolio as a service. The TruScale brand is Lenovo’s vehicle, to push to provide everything as a service from the devices in your pocket to the cloud, all under one contract.

The new offering combines all the existing as-a-service options offered by Lenovo under one umbrella.

The TruScale brand previously applied to Lenovo’s pay-for-what-you-use data centre product. The new option includes Lenovo’s existing Device-as-a-Service (DaaS) solution. The new consumption-based offering aims to accommodate new models of hybrid work that need flexibility in IT infrastructure and services.

A global service encompassing all Lenovo has to offer

Ken Wong, the president of Lenovo’s Solutions and Services Group, said in a statement that the company hears from CIOs every day that their organization’s technology needs to advance every 12-18 months.

Wong added that with Lenovo TruScale, customers get one solution, one provider, one contract, and one point of accountability encompassing everything-as-a-service.

The announcement was made during Lenovo’s annual Tech World event. The move is part of Lenovo’s plan to continue the transformation into a new reality where customers and business leaders need new solutions and technologies to face change in education, business, living and more.

One Lenovo

The company has a vision of a One Lenovo that addresses common business challenges and provides IT leaders with the flexibility and capabilities that come with a pay-as-you-grow format.

The IT infrastructure offered under the TruScale banner is fully managed, meaning customers can enjoy the benefits of an on-premises cloud environment, as well as the decreased stress of having to deal with data management in a hybrid environment.

Research shows that the as-a-service market is experiencing tremendous growth, up to four times the overall IT services market. In three years, the as-a-service models could account for 12% of x86 server spend and over 50% of new enterprise storage spend.